• Serve as a framework for decisions or for securing support/approval.
• Provide a basis for more detailed planning.
• Explain the business to others in order to inform, motivate & involve.
• Assist benchmarking & performance monitoring.
• Stimulate change and become building block for next plan.

Strategy may be defined as the general scheme of the conduct of a war, tactics as the planning of means to achieve strategic objectives.

The following illustrate what is necessary in implementing your strategy. You must monitor your business as per:

• The company objectives
• The strategy and tactics that will enable the company to reach those objectives
• The resources required, and how they are going to be obtained;
• What the main milestones and steps are along the way;
• Who is responsible for causing each step to occur;
• What are the company's business risks and external factors that need to be kept under review for indications that a change in strategy or plan may be required.